I take new products, channels and partnerships to market for natural products and outdoor brands. One fractional seat: pre launch, launch, channels and the weekly rhythm that keeps the product moving. AI fluent, with customized tools for each job.
A fractional seat on a monthly retainer for a brand with something new to take to market. The business side of commercialization: who the customer is, what the product needs to be and the strategy to get it there.
I use AI to do the commercial work faster. Drafting sell sheets. Keeping retailer follow up from going cold. Catching deductions before they pile up. Tracking the launch so the whole team can see where it stands. I build the tools for your product and your channels. They run while the launch runs.
The seat runs on a monthly retainer so the commercial work has one owner from the first customer conversation until the product is selling on its own.
Not a sales executive who ran a big brand's book. The founder who did it, the program lead who did it for hundreds of others and the cofounder who did it first.
I am AI fluent and build tools to fit each job. Three live apps, PermitKarma, MyCamperVan and MyPlateDiary, built end to end with no engineering team.
Twenty to thirty minutes, no pitch. Bring the product and where it is stuck. I talk through the launch, the channel or the partner that moves it and whether the seat is the right fit.
Answer eight questions and get a working assistant for inbox, calendar and meeting prep, built live in about a minute. A small example of the tools I build to fit each job.